Enthusiast & Hobby

Passion-Driven Markets

Companies serving creators, crafters, and collectors build deep customer relationships through specialized knowledge and curated products. These dedicated communities value quality and authenticity over price while staying loyal longer than typical consumers.

Our senior bankers with 35+ years of experience recognize that strategic acquirers pay premiums for recurring purchasing patterns and high engagement. Financial buyers seek predictable revenue from loyal consumers who prioritize quality over discounts.

Our consumer team excels at presenting specialized expertise to buyers who value passion-driven business models. 450+ completed transactions prove we position hobby companies for acquirers who recognize that community commitment drives premiums.

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What Clients Are Saying

“Mirus was instrumental as we navigated the sale process. Mirus negotiated a deal that we are thrilled with, and we have the team at Mirus to thank for their hard work and dedication to our long-term goals. Their expert guidance, advice, and knowledge of mergers and acquisitions and the process involved in closing a deal were invaluable.”

Kathy Elkins, Co-OwnerValley Fibers

Meet Our Enthusiast & Hobby Experts

Andrew Crain
President & Co-head of Consumer
Andrew Crain Headshot | Mirus Capital Advisors
Stuart Rose
Partner & Co-head of Consumer
Stuart Rose Headshot | Mirus Capital Advisors
Betsy Richards
Vice President
Betsy Richards Headshot | Mirus Capital Advisors

Featured Report

Consumer Sector | Mirus Leisure, Enthusiast & Recreation Report | Mirus Capital Advisors

Leisure, Enthusiast & Recreation Report: Q3 2025

An in-depth look at the Q3 2025 Leisure, Enthusiast & Recreation sector, where Mirus’ partners apply their expertise and experience to take a closer look at news, transactions, and state of the industry.

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News & Insights

December 8, 2025

Mirus Capital Advisors Recognized as “Investment Bank of the Year – Complex Transactions” at M&A Advisor Awards

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