Wellness

Wellness That Works

Wellness companies capitalize on the growing consumer focus on health, fitness, and personal well-being across diverse product categories and distribution channels. These businesses develop therapeutic compression products, nutritional supplements, fitness equipment, and wellness-focused consumer goods that address specific health and lifestyle needs. The combination of product innovation, brand trust, and understanding of evolving consumer wellness trends creates opportunities for companies that can demonstrate both efficacy and market appeal.

Strategic acquirers and private equity investors recognize the value of wellness companies with established brand recognition, proven product effectiveness, and the ability to reach health-conscious consumers through multiple channels. Our senior bankers with 35+ years of experience know how to position wellness companies for buyers who appreciate the growing market demand, customer loyalty, and premium pricing potential that characterize successful businesses in this expanding sector.

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What Clients Are Saying

“Throughout the long negotiation process of acquiring The Dome Companies, it was Mirus Capital Advisors that prepared and guided me through the financial road map on the way to successfully closing the deal. Mirus was spot on with company valuation and capital needs. Mirus is a true partner and an invaluable asset to any acquisition process.”

Michael Karsay, President & CEOThe MAVA Group

Meet Our Wellness Experts

Andrew Crain
President & Co-head of Consumer
Andrew Crain Headshot | Mirus Capital Advisors
Stuart Rose
Partner & Co-head of Consumer
Stuart Rose Headshot | Mirus Capital Advisors
Betsy Richards
Vice President
Betsy Richards Headshot | Mirus Capital Advisors

Featured Report

Consumer Sector | Mirus Leisure, Enthusiast & Recreation Report | Mirus Capital Advisors

Leisure, Enthusiast & Recreation Report: Q3 2025

An in-depth look at the Q3 2025 Leisure, Enthusiast & Recreation sector, where Mirus’ partners apply their expertise and experience to take a closer look at news, transactions, and state of the industry.

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News & Insights

December 8, 2025

Mirus Capital Advisors Recognized as “Investment Bank of the Year – Complex Transactions” at M&A Advisor Awards

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